Partners

Thomas Riehle

Thomas Riehle currently provides strategic advice and consulting to clients in the fields of U.S. and global public opinion, public affairs, and corporate reputation as a Partner of RT Strategies.

 

Mr. Riehle was the founder of Ipsos Public Affairs in the U.S. (2001-2005), and while there he founded the Ipsos Public Affairs/Associated Press poll, the most cited public poll in the world, which regularly serves as the basis for Associated Press reports on public attitudes about politics, the economy, personal finance and social issues in the U.S., Canada, the five largest countries of Europe, Korea and Japan.

 

 

RT Strategies, Inc.

Thomas Riehle, Partner                                     Lance Tarrance, Partner

V. Lance Tarrance, Jr.

Lance Tarrance currently provides strategic advice and consulting to clients in the fields of public policy, public opinion, public affairs, and electoral behavior as a Partner at RT Strategies.  He is a published author and lecturer and has traveled extensively over the world, including the Far East, Africa and South America.

 

Mr. Tarrance has served as a member of the Board of Directors of the Gallup Organization (1987-1992), and first Managing Director and President of Gallup China in Beijing (1993-1995), and as a President and Founder of Tarrance & Associates, a Houston-based national survey research company (1977-1992). Tarrance & Associates conducted hundreds of public opinion studies for national corporations, foundations, elected leaders of the U.S. Senate, U.S. House of Representatives and state governments.

 

 

 

Named one of the 150 people in the country influencing national government by National Journal, Tarrance’s provocative commentary is sought by print and broadcast media, including the New York Times, the CBS Morning News, ABC’s Nightline and NBC’s Today.

 

Mr. Tarrance received a B.A. in European History from Washington & Lee University in Lexington, Virginia, his Master’s Degree in Electoral Behavior from American University in Washington D.C., and was a Fellow of Harvard University’s John F. Kennedy School of Government, the Institute of Politics. He was a Visiting Professor at the Texas A&M Center for Presidential Studies for the 1995-1996 academic year and was appointed the 1996 Scholar in Residence at Washington & and Lee University. He has also studied at the Survey Research Center at the University of Michigan.

 

He is the author and co-author of five published books about electoral behavior, which include: “Texas Precinct Votes” (1966, 1968, 1970), University of Texas Press; “The Ticket Splitter; A New Force in American Politics,” (1972) Eerdmans Press; “Checked and Balanced: How Ticket Splitters are Shaping the New Balance of Power in American Politics” (1998), Eerdmans Press.

 

Mr. Tarrance served as the Special Assistant to the Director of the 1970 U.S. Census and was also named by the Secretary of Commerce as Co-Chairman of the Federal Advisory Committee on the adjustment of the 1990 Census. Earlier, he served as the Director of Research for the Republican National Committee and was an officer of the 1968 Republican National Convention. Mr. Tarrance has been selected as a member of “Who’s Who in America” every year since 1990 and is a member of the American Political Science Association.

 

For 15 years, Mr. Riehle worked at two of the leading Democratic polling firms in Washington D.C.--Caddell and Associates (1985-1986) and at Peter D. Hart Research Associates (1987-2001), where he was a principal at Hart-Riehle-Hartwig, the non-campaign polling division of Hart Research.  For much of that period, Mr. Riehle was also a consistent winner in providing polling support for candidates and ballot initiatives and referendum campaigns, in the 50 states and beyond.

 

Mr. Riehle expanded the role of the political campaign pollster as a strategic counselor on issues of corporate public policy and corporate image.  For a range of corporate clients including AOL, AT&T, Chrysler, Fannie Mae, FedEx, MCI, Microsoft, National Cattlemen’s Beef Association, Time-Warner and others, Mr. Riehle was an innovator in development of survey research tracking tools measuring attitudes among the public and among public policy decision makers and industry insiders in over 40 countries.  Mr. Riehle also worked in audience research for print publications and television news organizations, and in membership research for public policy groups focused on issues such as civil liberties, the death penalty, education and the environment.

 

In addition to his experience as a Washington pollster, Mr. Riehle has a deep background in the media and media relations.  He served as press secretary to Rep. Howard L. Berman (D-CA), and as a journalist for six years prior to that, on the staff of National Journal, the Baron Report, Harper’s magazine, and other publications.  He was founding editor of Opinion Outlook, the first newsletter covering the public opinion polling industry.  He also helped design and execute American Opinion, an 8-page quarterly Wall Street Journal Poll special section.

 

 

“Cannot be dismissed as              partisan...Thomas Riehle, a Democrat, and Lance Tarrance, a veteran GOP pollster…make up the RT in RT Strategies.”

 

WASHINGTON POST